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Business evaluation and personal recOmmendations

Hair by Marissa Williams

Thank you so much for participating in our free business evaluation. Below is my evaluation as well as recommendations for each area of the business. I have also included an action plan of what goals and tasks you should be prioritizing based on your answers. ;)

Your Brand

Evaluation

Love you!

Love your work!

Love your brand!

I think that you are right on the mark with who you are and who your ideal client is now it's just time to take things to the next level!

Recommendations

Again, you know who you are and what you represent, now it's time to find ways that you can effectively communicate this to your ideal client.

Don’t be afraid to speak directly to your “ideal” customer. Your goal is to have your ideal customer express an enthusiastic “YES…they get me!” The more you can determine AND address your ideal customers' specific needs, wants and concerns, the more likely they are to book you!

I love down-to-earth and natural, I think these are a great guide to use when elaborating on your brand.

My biggest piece of advice when it comes to your brand is to look at your website and look for ways you can make it more focused on your client and more specifically your "ideal" client.

I love the "about me", I think it connects you with people but I wouldn't have that on your front page. The front page of your website is prime real estate and you want to use it to capture the attention of, connect with and instill trust in your ideal client. ;)

Your Policies & Procedures

Evaluation

Based on your answers, it looks like your policies and procedures could use some attention.

This may not be a big issue now depending on how many bookings you are doing but it may become a big problem if you want to grow your business.

Recommendations

Go through every area of business and look over what your currently policies and procedures are including what is and isn't working.

I suggest that you create a Google or Word document and create a section for each area of your business; interest clients, booked clients, trial, wedding day, follow up, marketing, social media, etc. Start to document all of your policies and procedures. This is also where you will put all of your systems as you create them.

Having a company manual is going to allow you to not have to “reinvent the wheel” as your business grows. This will be the document that you use when you hire new stylists and staff. You can also use this document as your “go-to” for anything and everything that pertains to your business.

Go through your website as well as the initial emails that you send to both interested and booked brides to make sure that all of the most frequently asked questions are addressed and answered. If you haven’t already done so, create email templates that you can cut and paste that also address these questions for those brides who don’t take the time to read all of your policies and procedures.

Having clear cut policies and procedures that are clearly articulated is going to save you SO much time and eliminate the need to constantly answer the same questions over and over again.

Your Systems

Evaluation

You definitely need more systems and automation in your business.

Again, this may not be a big issue now but it WILL become a big problem as you grow your business.

Recommendations

I know that creating systems can seem overwhelming and time consuming but it should be at the very highest priority no matter how big or small your business is.

You should have systems for every area of your business in which you do the same things over and over. These should include things like:
Interested Bride System (aka Sales Funnel)
Booked Bride System
Trial System
Wedding Day System
Follow Up System
Marketing System
Social Media System
Hiring System
Training System
Etc

To create systems, start by making a list of each of these areas. Once you have these areas written down, start to break down each task that is required to complete each process. For each of these tasks, ask yourself how you can best systematize it AND automate it where possible.

There is not necessarily a “right” or “wrong” way to create systems, it is whatever works best for you and may vary depending on which stage of business you are in. Some of the tools in which you can create systems include:
Checklists
Email Automations
Task Reminders
Google Calendar Reminders
Workflows
Templates

Wix is the number one platform I have found for creating systems and automation...way above Honeybook and Dubsado in my opinion! There is nothing I have found when it comes to running and systematizing your business that can't be done in Wix!

BTW...I am in the process of creating an entire video series showing you how to create systems and automate using Wix, it should be out within the next few weeks AND it will be free to you as a "Partner" member!

Your Marketing

Evaluation

It is SO important to know how many unique visitors you get a month, how many of those visitors contact you for info and how many of those interested brides actually end up booking you.

Knowing this information is going to show you exactly where you need to be spending your time marketing your business.

Recommendations

The stages of marketing are Know-Like-Trust

Again, knowing the stats of your website is going to help you determine what areas you need to focus on.

The know phase is going to be determined by how many unique visitors you get to your website. BTW...this is really easy to find out using Wix analytics.

The like and trust phase is going to be what turns interested clients into booked clients.

Because you are a "big fish in a little pond" this makes your job a lot easier and automatically instills trust in your potential clients which is one of the reasons that you book every interested bride who contacts you.

You need to use the advantage MORE to your advantage by getting more interested brides to come to your site.

You need to figure out what works and duplicate it so that you can lay the foundation for growing a team which will eventually allow you to only work on the weekends and have more time for yourself and your family! ;)

I love that you are doing photoshoots, I think that is a great way to not only market and network but also always have great content for your site and social media!

Keep that up while also starting to think about some other ways you can start to branch out and market your business.

Your Stylists & Staff

Evaluation

You don't have any stylists yet but I know this is a goal that you have in the future.

Recommendations

Right now, I would say just focus on building your existing business and when the time comes (which I do foresee being in the near future) you can start to think about steps to building your team.

As a "Partner" member, you have access to all of my videos on hiring, training and managing stylists. ;)

Your Online Presence

Evaluation

Your web presence is great for your area...BIG fish! lol

Recommendations

I wouldn't worry TOO much about focusing on your SEO right now and spend your time focusing on your brand and marketing although there are a few things you can do.

Your Dreams & Goals

Evaluation

I love that you are setting the foundation for building a family and being able to spend time with your kids when you have them...that is awesome!

I see your goals being completely doable! I again, would love to see you capitalize on your "Big Fish" role and totally dominate your area as the "go-to" bridal beauty specialist!

Recommendations

Solidifying your brand, getting all of your systems in place and then branching out with your marketing strategies and tactics is going to be the key to fulfilling your goals and dreams!

Your Frustrations

Evaluation

You don't have any frustrations regarding your business which is awesome...and rare!

Good for you!

Recommendations

Many frustrations or negative feelings in business come from "growing pains" so let's make sure this doesn't happen by taking the time now before your business grows to big to set a rock solid foundation for success AND growth!

ACTION PLAN

A successful business contains a lot of moving parts and each part plays a role in the success of the other. In order to create a thriving business, it is important that you take a "holistic" approach meaning that you understand how all of these parts work together and you recognize that the business is ONLY as strong as the weakest part of the business. 

Because there are so many moving parts, it often becomes confusing and overwhelming to know "where to start" or which area to focus on first. Below are our recommendations as to what areas or goals you should be focused on first, second and third. 

Goal Number One

UPDATING WEBSITE
I think your website is really good and would take just a few small tweaks to make it amazing!!!

Start by going through and figuring out how you could make it more client focused.

I am not sure if you also want to try and build your cut and color clientele but I would like to see you have a more clear section for salon services and weddings.

Finally, I am not sure where or how your clients are booking you for salon and wedding services but I think it would be awesome if you could incorporate online booking into your website which is really easy using Wix. ;)

Goal Number Two

BUSINESS SYSTEMS
I know that you currently use Honeybook but I really think that anything and everything you are using it for can be done in Wix.

Start looking at all of the areas of your business and where you can systematize and automate using the suggestions I outlined in the "Systems" section.

Goal Number Three

MARKETING
Once you have all of your policies, procedures and systems in place and have updated your website, let's start looking at ways that you can branch out with your marketing strategies and tactics to start growing your business!

PERSONAL RECOMMENDATIONS

You are doing such a great job and have everything it takes to take your business wherever you want it to go!

I know that you are a Partner member so you have access to our entire library of videos and resources so make sure you are using those if needed. ;)

I know that we have talked but I don't see that you used your Business Consulting Session included in your "Partner" membership? I could be wrong about that but if you haven't used it yet, this would be a great time to schedule that to start the year off right with your goals.

If you have used it, you can still schedule a free business strategy session if you want me to elaborate on any of my recommendations or have any questions.

Thanks Marissa and keep up the great work!

xo
Gina

ADDITIONAL RESOURCES

If you need more help or guidance, click on a link below for more resources: 

If you would like more personalized guidance, you can book a FREE 30 minute business strategy session to discuss your business goals in more detail!

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