Bridal Beauty Business BoOtcamp
THE Most Comprehensive Guide to Starting, Running and Growing a Successful Bridal Beauty Business!
Whether you are new to the industry and looking to start a bridal beauty business or you already have a well-established successful bridal beauty agency...this course is for you!
The course is a cumulation of over twenty successful years in the beauty industry building a multi six figure bridal beauty agency.
Each lesson builds on the one before to give you the most comprehensive step-by-step guide to building a successful business.
It is suggested that you watch each course in order and then use this course as a source to reference back to as needed.
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Creating Your Dream Business
COURSE #1 (12 Minutes)
You can't get somewhere if you don't know where you are going!
In this first video, I will walk you through creating the ideal vision for your business, whether you are well established or just getting started.
This video is going to lay the foundation for creating your own six figure bridal beauty business and it's this foundation is going to make ALL of your business decisions easier and allow you to grow your business more quickly and easily than you ever thought possible!
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Determining Your Position
COURSE #2 (13 Minutes)
Who is your ideal bride and why would she choose you over anyone else?
It's important to understand WHY a bride would choose to book you over anyone else AND know the specific reasons that go into her decision.
In this video, I am going to guide you through creating a unique position in the industry that will make allow you to book more weddings and charge what your worth, without having to "convince" brides to book with you!
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Creating An Effective Brand
COURSE #3 (12 Minutes)
Determining your unique position in the in the industry is going to give you a distinct advantage but that's not enough...now, you need to find a way to effectively communicate this position and that what your brand is all about! Your business name, logo, colors, fonts, photos and most importantly your marketing message tell potential clients who you are and what you're all about. In this course, I will guide you through creating an effective and cohesive brand whether you are just starting out or ready for a re-brand!
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Your Website & Social Media
COURSE #4 (19 Minutes)
You never get a second chance to make a first impression and it's important that your website makes that first impression by connecting you with your ideal bride. In this course, I will walk you through some basic guidelines for setting up an effective website that will instill trust in your potential brides and make it easier for you to book more weddings.
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Policies, Procedures & Contracts
COURSE #5 (13 Minutes)
Not having clearly defined policies, procedures and contracts is like playing a game with no rules...complete chaos! It may be easy when you first start your business to "wing it" but if you want to create a business that runs smoothly and is primed for growth, it is essential that you have clearly defined "rules". In this video I am going to walk you through the guidelines for creating effective policies and procedures as well as share with you resources for creating contracts for your brides AND stylists.
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Creating Business Systems
COURSE #6 (19 Minutes)
Effective business systems are the foundation of a well organized successful business and are absolutely crucial for successful business growth.
In this video I will walk you through the steps for creating successful business systems as well as share resources with you to help you systematize and automate your business to save time & money and quickly grow your business.
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Marketing Basics
COURSE #7 (18 Minutes)
Many of you started out just like I did...not knowing anything about business. You had a passion for hair and makeup and jumped right in, starting your own business. This works for a while but there is going to come a time (if it hasn't already) that your lack of business knowledge is going to catch up with you. You don't need to know everything about business and marketing but you need to know the basics. In this video, I will go over with you a few fundamentals of marketing as well as the strategies and tactics to help market your business.
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Creating a Marketing Plan
COURSE #8 (20 Minutes)
Now that you have learned some of the basics of marketing as well as an overview of the different marketing strategies and tactics for marketing your business, it's time to decide exactly where to spend your time and one marketing your business. In this video, I will discuss with you the factors you need to determine when deciding where to market your business as well as walk you step-by-step through creating a down to earth and effective marketing plan.
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Growing & Diversifying
COURSE #9 (14 Minutes)
One of the most exciting times in business is when you find yourself at the place where you are looking to grow and diversify but there are some things to take into consideration before taking that leap. In this course, I am going to explain to you the difference between growing and diversifying as well as walk you through some of the basics for growing and diversifying including hiring a team, adding locations and adding new products & services.
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Building a Team
COURSE #10 (20 Minutes)
It can be one of the most exciting times in your business when you are ready to start building a team. But relinquishing control of your brand and reputation can also be scary and it's important that you have a strong foundation and game plan for growing your business through building a team. In this video, I am going to go over the basics of hiring and training stylists as well some key leadership skills that I have learned over my 20+ years of successfully hiring, training and managing hundreds of stylists in multiple locations.
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Business Mindset
COURSE #11 (19 Minutes)
Throughout the many stages of starting, running and growing a successful business you will face challenges that may leave you feeling overwhelmed, confused, insecure and sometimes even hopeless. How you navigate these challenges is going to have a huge impact on whether your business succeeds or fails. In this video, I am going to introduce you to my 4 part system for overcoming any mindset obstacles in your business as well as some of my favorite tools for staying positive and focused.
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